Logo of Phnom Penh Post newspaper Phnom Penh Post - Cambodia Rice Federation pursuing strategic alliance with Alibaba to boost exports to China

Cambodia Rice Federation pursuing strategic alliance with Alibaba to boost exports to China

Cambodia Rice Federation officials met with officials from Alibaba to discuss the export and marketing of Cambodian rice on the Alibaba platform on June 28. CFR
Cambodia Rice Federation officials met with officials from Alibaba to discuss the export and marketing of Cambodian rice on the Alibaba platform on June 28. CFR

Cambodia Rice Federation pursuing strategic alliance with Alibaba to boost exports to China

The Cambodia Rice Federation (CRF) is actively exploring ways to boost Cambodian milled rice exports to China via a strategic partnership with Alibaba, according to Chan Sokheang, the vice-president of CRF.

Sokheang revealed that CRF has already engaged in three meetings with representatives from Alibaba.

The federation is now anticipating a proposal from the e-commerce giant to launch a dedicated promotional campaign for Cambodian rice on its platform.

He noted: “We have seen Malaysia and Thailand have their own campaigns to promote certain agricultural products on Alibaba. We are now looking forward to a similar initiative for Cambodian rice. Alibaba has already started advertising this collaboration”.

He further highlighted that Thai agricultural products, particularly milled rice, as well as Malaysian durians, have seen substantial exposure through Alibaba's platform.

This observation has inspired CRF to delve deeper into strategising the promotion of Cambodian rice products on the website.

Acknowledging the cost associated with advertising on the platform, Sokheang stressed the need for a thorough study to understand the precise costs involved. However, he also expressed optimism that leveraging Alibaba's platform could significantly increase the visibility of Cambodian rice and subsequently drive higher usage.

He added: “Through the Alibaba website, we hope Cambodian rice would become more well-known. That’s a strategy we want to implement to encourage the use of Cambodian rice on a wider scale”.

CRF's recent report indicates that Cambodia has achieved nearly 50 per cent of the targeted 700,000 tonnes of rice exports for this year in the first half itself.

The exports have touched 330,000 tonnes, valued at $229.23 million, setting a promising pace for achieving the yearly goal.

MOST VIEWED

  • Tensions high ahead of historic Kun Khmer match up

    The long-awaited November 5 matchup between Kun Khmer legend Prum Samnang and Myanmar-Canadian boxer Dave Leduc has become the most anticipated fight of the year. The Wurkz Sena Kun Khmer promotion, which will be held at the Town Arena at Chip Mong 271 Megamall, will see six

  • Manet: Cambodia safe for travel

    Prime Minister Hun Manet acknowledged that Cambodia and China have cooperated to tackle internet scamming, fraud and other cross border crimes, but insisted that the “Kingdom of Wonders” is completely peaceful and safe. He welcomed tourists to come and explore its rich heritage. During a

  • UNESCO formally list Battambang gastronomy

    Battambang, renowned for its cultural heritage, has achieved a significant milestone as the first Cambodian municipality to join the UNESCO Creative Cities Network (UCCN). The UCCN unites nearly 300 cities prioritising creativity and cultural industries in local development plans and international cooperation. On World Cities Day,

  • Cambodia pivots to solar, wind energy

    Cambodia is planning a move towards solar and wind energy to meet its rising power demands, according to Minister of Mines and Energy Keo Rottanak. On the sidelines of the Singapore International Energy Week event held recently, Rottanak emphasised the urgency of diversifying Cambodia’s

  • Angkor causeway symbol of Cambodia-Japan ties

    In a historic moment marking another milestone in the 70-year-long diplomatic relations between Cambodia and Japan, King Norodom Sihamoni celebrated the formal inauguration of a causeway located to the west of the world-renowned Angkor Wat. While presiding over the November 4 ceremony, the King emphasised the

  • Manet calls for Cambodia’s railways to get back on track

    Prime Minister Hun Manet has instructed the relevant authorities to expedite studies into upgrades to the Phnom Penh to Preah Sihanouk railway line. He suggested that the maximum speed on the line should be increased to 80km/h, in order to expedite the transportation of