Logo of Phnom Penh Post newspaper Phnom Penh Post - Facebook for farmers: New app to create rural information network



Facebook for farmers: New app to create rural information network

A still from Agribuddy’s promo video. Photo supplied
A still from Agribuddy’s promo video. Photo supplied

Facebook for farmers: New app to create rural information network

A Siem Reap company has developed a smartphone app that aims to connect farmers, middlemen, suppliers, markets and experts in a way easy even for those with little formal education.

Kengo Kitaura, a Japanese entrepreneur who moved to Cambodia in 2010, started work on the Agribuddy app after encountering problems setting up a 1,000 hectare cassava plantation in Pailin.

Kitaura said he struggled to easily get in touch with experienced farmers who could help him with problems, buyers to find out their crop prices, equipment suppliers and so on.

“I didn’t see any simple way for an average Cambodian farmer to find these things, so I started to think about how an average farmer could get that information,” he said.   

Content image - Phnom Penh Post
The Agribuddy app is intended to help farmers connect with each other. Heng Chivoan

“I saw more and more farmers holding smartphones, but with the language issues, and the lack of farmers, traders and suppliers listing themselves, the phones were just being used for games and maybe looking at Facebook,” he added. “I thought this could be the answer.”

Using the multi-functional app, rural farmers can upload photos of problems they find, post enquiries about what crops they should use, and even log information about their credit history and assets in order to secure loans.
“I hope Agribuddy becomes the tool that helps farmers reach their potential,” said Kitaura.

Details: agribuddy.com.

MOST VIEWED

  • Omicron patients can stay home: PM

    The Ministry of Health has issued a directive on the treatment of people who have tested positive for the highly transmissible Omicron coronavirus variant, following a suggestion from Prime Minister Hun Sen on the night of January 21. The directive permits home quarantine for those who

  • The effects of the USD interest rate hike on Cambodian economy

    Experts weigh in on the effect of a potential interest rate expansion by the US Federal Reserve on a highly dollarised Cambodia Anticipation of the US Federal Reserve’s interest rate hike in March is putting developing economies on edge, a recent blog post by

  • Cambodia’s first ever anime festival kicks off Jan 22 at capital’s F3 centre

    Phnom Penh's first ever Anime Festival will bring together fans, artists, shops and other local businesses with ties to the Japanese animation style for cosplay competitions, online games, pop-up shops and more on January 22, with Friends Futures Factory (F3) hosting. F3 is a project that

  • Hun Sen gets 4th Covid shot, urges compatriots to follow

    Prime Minister Hun Sen and his wife Bun Rany on January 14 received their fourth dose of Covid-19 vaccine and called on compatriots to follow suit as the Omicron coronavirus variant continues to spread in the community. This marks the launch of Cambodia's fourth-dose vaccination campaign,

  • Fourth dose Covid booster drive jabs 43K in two days

    In the first two days of the fourth-dose Covid-19 vaccination campaign, more than 43,000 people volunteered to get the jabs, while over 4.6 million people have received a third shot. Health ministry spokeswoman Or Vandine said that fourth-dose vaccinations, which began on January 14 exclusively with the Pfizer

  • Singapore backs Cambodia's efforts on Myanmar

    Singaporean Prime Minister Lee Hsien Loong supports Cambodia in its efforts to seek a solution to the ongoing Myanmar crisis as the chair of ASEAN. Lee expressed his support during a meeting with Prime Minister Hun Sen via videoconference on January 14, with the talks focused