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ABC Reserve expands portfolio with new tall can format

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ABC Reserve is the first and only fine whisky-infused beer in Cambodia. PHOTO SUPPLIED

ABC Reserve expands portfolio with new tall can format

ABC Reserve, the first and only fine whisky-infused beer in Cambodia, is proud to announce the introduction of a new 330ml tall can format, further solidifying its position as a leader in the Cambodian beer market.

ABC Reserve, an exciting non-stout offering a unique blend of premium barley malt and fine whisky, has been a game changer since its launch in October 2022.

The introduction of the tall can format is a strategic move to cater to the evolving preferences of modern consumers and to expand its market reach.

"The introduction of the tall can format is an exciting milestone for ABC Reserve.

"This new format aligns with our 'Be Exceptional' mantra, and is designed to appeal to the young adult consumers seeking new experiences and different alcohol beverage options," said Loic de Laubriere, Marketing Director at HEINEKEN Cambodia.

The tall can format serves the same secret recipe that has made ABC Reserve a favourite among Cambodian beer enthusiasts.

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Perfect for serving over ice, this beer is crafted by ABC's master brewer using the highest quality ingredients, resulting in a full-flavoured taste with spicy notes, a smooth feel, a smoky aroma and a mild warming finish.

"At HEINEKEN Cambodia, we are committed to delivering exceptional products and experiences.

"The tall can format is a reflection of this commitment and our understanding of our customers' desire for innovation and style," added De Laubriere.

The new tall can format, with an ABV of 7%, features a sleek design that showcases the signature ABC lion in elegant rose gold.

It is now available in all major supermarkets, hypermarkets, drink shops, convenience stores, and bars and restaurants across Cambodia.

ABC Reserve, perfect for celebrations like birthdays, wedding parties, or simply spending quality time with good friends, is part of the ABC portfolio under HEINEKEN Cambodia, one of the leading brewers in the Kingdom.

ABC Reserve has an exciting line-up of events and promotions in store in the coming months.

To be a part of them, stay tuned to ABC’s social media pages:

● ABC’s Facebook Page: https://www.facebook.com/abcbeer.cambodia

● ABC’s Instagram Page: https://www.instagram.com/abcbeer.cambodia/

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About HEINEKEN Cambodia

HEINEKEN Cambodia is one of the leading brewers in the Kingdom, established in the country in 1994.

Driven by its purpose to brew the joy of true togetherness to inspire a better world, the company creates great experiences for consumers and customers with a portfolio of high-quality local and international brands, including Heineken®, Tiger, ABC, Anchor and Gold Crown.

With its national footprint and state-of-the-art brewery in Phnom Penh, the company employs 700 people and supports 120,000 indirect jobs across its value chain.

Committed to the sustainable development of the Kingdom, HEINEKEN Cambodia aims to “Brew a Better Cambodia" with a focus on the environment, social sustainability and responsible consumption on a path to a net zero, fairer and healthier world.

HEINEKEN Cambodia is part of the HEINEKEN Company, the world’s most international brewer.

Content image - Phnom Penh Post

Content image - Phnom Penh Post


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